How to Create a Successful Website | ServerLaunch
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Creating a successful website can take your business to a new level, and your website can serve as an online catalog of your product and service offerings for new and potential customers.  

Although a successful website isn’t built in a day or a week, with a little time and effort, you can have a good website. Start with the following tips to create a successful website in easy steps.

1. Define Your Goals

We should always start a web with goals.

The site can only generate traffic, leads, and sales when we make sure we have what our target audience wants and we can deliver it for them in a satisfactory way.

It is painful to invest time and money into a site to learn that everyone is bouncing and no one wants or understands why they should buy from you as you focused too much on your end goals and not theirs.

2. Earn the Trust of Your Audience

Be clear and transparent in what you are offering and what you want your audience to do. Know what motivates them and what you’re strong at. Users want to know who they are doing business with. If you can’t put names, pictures, culture, philosophy, or some type of story on your website, you’ll lack the ability to state what you’re about.

Customers care about your intentions. Even cost-conscious shoppers simply looking for the lowest price need to feel like you’re a legit business before plugging in credit card details.

3. Focus on Usability

Make it easy for your audience to get to the content they want. If you’re a viral video website, land users on video pages. If you have products or services, make sure that users can get to the desired page with the fewest clicks possible.

In addition to having intuitive main menu navigation optimized for mobile and desktop experiences, think about the placement of your search box and other cues to get to popular content.

4. Avoid Website Design Mistakes

Great content deserves a great-looking website. But a successful website relies on more than good color choices and pretty fonts, and first impressions also count on the Internet.

If first-time visitors are bombarded with ads, can’t find the content they want or your site’s not updated frequently, chances are you’re going to lose that visitor forever.

5. Use SEO

There are billions of websites out there competing for clicks. Landing in the top position on page one of the major search engines is impossible without SEO.

Online, though, content doesn’t get read if it’s not properly optimized for search. You have to understand how to use Search Engine Optimization (SEO) techniques to write your website’s content or you’ll never gain any traction in search engines’ results pages.

6. Develop a Social Media Strategy

Drive traffic to your site through social media. Use social networking to keep readers coming back to your site for the latest news. Get site visitors through Twitter and ​boost your site’s awareness on Facebook to bring your site’s visitors back multiple times a day.

7. Make Sure Your Website Works All the Time

Uptime is often all we think about when it comes to making sure our websites work.

Many users won’t seek you out and contact you when they can’t buy or can’t get to the content they want – they just leave.

Make sure your website works all the time using ServerLaunch’s hosting services.

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