Today, over two decades after the publication of the first website, web design has firmly established itself as an irreplaceable component of every good marketing strategy.
Every design element has been adapted in such a way to bring the most relevant content to the user in the most efficient and effective way.
In the long term, basic websites need to be upgraded to utilize the current best website practices.
So, here are the best practices you need for a successful website:
Your website’s design is very important. If the website is badly designed, chances are that visitors will never come back.
Your website’s design is also a determining factor of your Search Engine Optimization (SEO). A website may look great, but if it’s lacking the correct structural components like metadata, then it’s going to be ranked lower by search engines and subsequently harder for people to find.
Every website must have a mobile-friendly design. If your website doesn’t change it’s structure when adapting to smaller screens, users have difficulty using it on their phones and tablets.
Online threats have increased.One of the biggest threats online today is botnet. The botnet takes over your website and does whatever the hacker wants.
At the bare minimum, your website should have an SSL certificate (HTTPS) so your users are better protected. Many of the hosting packages in ServerLaunch.com come with an SSL certificate included. Search engines also prefer websites with SSL certificates and they’ll rank them higher.
Older websites tend to be less complex and dynamic than modern ones, and sometimes they’re only comprised of static HTML files. Static HTML websites don’t make sense in today’s environment, as they can only be edited by professional developers and sometimes only by the original developer. Most businesses today prefer using content management systems (CMS’s), as these provide website owners with the flexibility to edit and maintain their own content.
Website maintenance means to make regular security updates and new feature updates. Older websites typically aren’t updated consistently. In some cases, updating is considered to be an overhaul of previously made errors. New updates are needed to keep your website updated with trends in internet development.
4. WEBSITE SPEED
People hate slow websites. Even if they are only waiting an extra five seconds for a page to load, it’s too long for today’s standarts. People will move on to a different website and avoid coming back, and search engines will make that website harder to find.
Finally, it is important to prepare your site for days with a lot of traffic.
Each website needs a host. Certain types of hosting servers can have extra resources available for when your website needs them, like during traffic spikes.
For example: eCommerce portals will often need more resources on high-traffic days than a simpler informative website. In addition, it’s important to review your levels of traffic on various days and times to have an idea of what to expect in the near future. We recommend ServerLaunch.com for all the hosting packages you need for your website.
6. SEARCH ENGINE OPTIMIZATION (SEO)
If you compare a website that has five years open and a website that has 10 years, their SEO rankings will be quite different. This is due to technological advances on the user end and by the search engines themselves.
Search engines have become more “smart” and more precise in their rankings systems. Google, Bing, Siri, Yahoo and all other search engines promote what they understand to be the best websites for their users.
SEO has steadily grown over the years, and is still growing. In order to be in the search engines, you need to keep up with current SEO trends and frequently update your website. The SEO bar has been raised steadily higher over the years, and it’s still being raised now. In order to be found on search engines, you must keep up with the current SEO trends and update your website often.